18 Coffees co-founder Caleb Gardner was featured in Forbes Communications Council with a key insight on internal communications and organizational change. In the February 2026 article “The New Role of Internal Communications: From Corporate Gatekeeper to Value Creator,” Caleb highlights how misaligned narratives during high-stress change moments—especially around AI adoption—create an instant trust gap between what leaders say externally and what employees experience internally. His recommendation: establish a cross-functional sync meeting to ensure one cohesive narrative across the organization.

Managing Partner Caleb Gardner was quoted in Fast Company on how AI is forcing companies to choose: embed purpose as a competitive advantage, or watch it fade. Read his insights on the future of purpose-driven business.

18 Coffees co-founder Caleb Gardner was featured in Forbes discussing how agentic AI is reshaping marketing's competitive landscape. In the article "Why Agentic AI Will Be Marketing's Next Major Competitive Edge," Caleb emphasizes the strategic importance of optimizing for answer engine optimization (AEO) so AI agents check your brand first.

"Marketers can now test and launch full campaigns in hours, while AI shopping assistants help consumers find and buy faster," Caleb explains. "The advantage compounds: You're already on your nth campaign iteration while competitors are still in meetings."

This Forbes Council Post explores ten ways marketing leaders can leverage agentic AI for smarter decisions, faster execution, and sustained growth—featuring insights from Caleb and other AI strategy experts.