Media & Press Room

18 Coffees in the press

How purpose will be a beacon for business leaders in 2024
Innovation, ESG Robin Kasner Innovation, ESG Robin Kasner

How purpose will be a beacon for business leaders in 2024

In the wake of a tumultuous year for ESG, many business leaders are asking what comes next not just for environmental, social, and governance issues, but for corporate purpose overall. And while the majority of Americans don’t have an issue with the term “ESG”, the business world found the acronym in the crosshairs of an increasingly politicized debate, which had ripple effects that are shaping how businesses “talk about social issues as well as what they actually do to address them.”

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In 2023, the only certainty for businesses will be change—and purpose
Innovation, ESG Jessica Ivetich Innovation, ESG Jessica Ivetich

In 2023, the only certainty for businesses will be change—and purpose

As purpose and ESG move closer to being established-business strategies, scrutiny from all kinds of stakeholders will increase. “Market demand for a more socially-conscious economy will continue to pressure increased company ESG efforts, and programming,” said Caleb Gardner of 18 Coffees. “Yet pending regulations will cause companies to be less vocal about their efforts.”

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