How AI Works:
5 Choices That Kill ROI
Most organizations aren’t failing at AI because the models are bad. They’re failing because of the organizational choices made at rollout.
In this white paper, you’ll learn about five key choices that hinder AI adoption—plus practical ways to course-correct before pilots become expensive dead ends.
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What’s Inside
This white paper isn’t about which model to pick. It’s about the strategic choices that determine whether AI delivers real value—or stalls out in pilot purgatory.
Five common rollout choices that kill ROI (and how to reverse them)
Why most pilots never reach production
What these choices actually cost at each organizational level
How to build AI capability that actually scales
Who It’s For
Me, you, and everyone we know. But if you’re in one of these roles, this white paper is definitely for you:
Executives sponsoring AI investments and being asked to “show ROI."
Functional leaders responsible for adoption (HR, ops, product, customer teams).
IT and transformation teams trying to scale beyond pilots without creating resistance.
Anyone seeing “we bought the tools, but nothing changed.”
SO, WHAT IS 18 COFFEES?
We are a strategy consulting and training firm that helps organizations and leaders develop muscle memory for change, so navigating disruption becomes second nature.
As your transformation partner, we help turn the challenge of change into an opportunity for growth.
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