Musk's acquisition will accelerate Twitter's slow decline into irrelevancy

18 Coffees co-founder and former Obama digital strategist Caleb Gardner penned an op-ed for Crain’s Chicago exploring the impact of Elon Musk’s 2022 acquisition of Twitter. He argues that the billionaire owner is a figurehead for what the platform had already become: filled with unsophisticated ideas and destined to implode.

Read the complete article via Crain’s Chicago here.

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Caleb Gardner on the One Key Strategy for Digital Disruption

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Gartner Talent Angle hosts author and innovation strategist Caleb Gardner