18 Coffees co-founder Caleb Gardner was featured in Forbes discussing how agentic AI is reshaping marketing's competitive landscape. In the article "Why Agentic AI Will Be Marketing's Next Major Competitive Edge," Caleb emphasizes the strategic importance of optimizing for answer engine optimization (AEO) so AI agents check your brand first.

"Marketers can now test and launch full campaigns in hours, while AI shopping assistants help consumers find and buy faster," Caleb explains. "The advantage compounds: You're already on your nth campaign iteration while competitors are still in meetings."

This Forbes Council Post explores ten ways marketing leaders can leverage agentic AI for smarter decisions, faster execution, and sustained growth—featuring insights from Caleb and other AI strategy experts.