Bose Case Study: Elevating Brand Content Strategy & Millennial Engagement
The Challenge: Modernizing Content for Millennial Engagement & Brand Advocacy
Bose, a global leader in audio, aimed to evolve its social media presence beyond traditional marketing channels, seeking to establish genuine engagement forums for millennials – a key growth audience. This required overhauling existing content strategy, improving brand storytelling, and streamlining internal workflows to ensure seamless communication and execution across traditionally siloed marketing teams.
Our Solution: Agile Content Strategy, Brand Storytelling & Process Design
We partnered with Bose to implement a comprehensive brand content strategy focused on social consciousness and millennial engagement. Our solution involved developing a refined content strategy, enhancing brand voice and positioning, and designing agile processes. This approach closed communication gaps, enabled real-time content refinement, and fostered stronger brand advocacy through targeted digital engagement.
Key Services Delivered:
Brand Storytelling & Positioning
Agile Process Design
Tangible Impact: Outperforming Benchmarks & Driving Market Leadership
Our strategic initiatives empowered Bose to significantly enhance its digital presence and engagement. Within less than six months, Bose began outperforming industry benchmarks, widening the competitive performance gap by 10X year-over-year, and solidifying its position as a social engagement leader in its category. We established consistent trust and long-term advocacy by building a robust digital content infrastructure, enabling targeted calls-to-action that translated into measurable sales opportunities and operational improvements within weeks.
"We're really starting to see great traction and results coming from all the good work over these past eight months. 18 Coffees has been immensely helpful in driving positive change in terms of both our organizational and creative effectiveness."
— Pat LaCroix, Head of Global Brand & Marketing Activation at Bose
Project Details:
Project Length: 6-12 Months
Client Location: Boston, MA
Industry: Consumer Goods, Audio Manufacturing
Client Type: Large Enterprise
Business Unit: Marketing
Ready to transform your brand's digital presence and engage your key audiences more effectively? Contact us to explore how our Strategic Communications & Marketing expertise can elevate your brand.
