Insights

Thoughts on change management, innovation strategy, marketing strategy, and the future of work from 18 Coffees.

After a Reorg, Map the Real Workflow Before Designing the Comms Plan

Reorgs change reporting lines. They rarely change how work actually flows. In the first 90 days after a reorg, the highest-value comms work is mapping informal influence, friction points, and the network of trusted relationships that carry decisions across teams. Then the messaging can start.

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