Insights

Thoughts on change management, innovation strategy, marketing strategy, and the future of work from 18 Coffees.

July 2026 Business Trends: AI Implementation, Creator Reach, Teen Social Media Bans, and Ghost Downsizing

Four data-backed trends shaping July 2026: the AI industry bets its next trillion dollars on implementation instead of models, creators out-deliver celebrity endorsements at the World Cup, Australia's teen social media ban stalls while the idea spreads, and ghost downsizing shrinks headcounts without a single announcement. What each shift means for leaders.

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After a Reorg, Map the Real Workflow Before Designing the Comms Plan

Reorgs change reporting lines. They rarely change how work actually flows. In the first 90 days after a reorg, the highest-value comms work is mapping informal influence, friction points, and the network of trusted relationships that carry decisions across teams. Then the messaging can start.

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Business Trends, Future of Work Robin Kasner Business Trends, Future of Work Robin Kasner

June 2026 Business Trends: A Shifting Workforce, Gen Z's AI Skepticism, and Brands at America's 250

Three data-backed business trends shaping June 2026: women now hold more U.S. payroll jobs than men as male participation declines, Gen Z may be more fluent but skeptical about AI at work, and brands navigate a fractured America 250 where patriotism has become politically coded. What each shift means for leaders.

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