Experimenting with ChatGPT

With last month’s latest release of Chat GPT-4 making headlines for its new creative and collaboration features, the use of AI has sparked a lot of discussions amongst our team. As a firm, we’ve discussed and hosted programming around the future of work. With AI and the popular Chat GPT in the mix, what does that mean for the human workforce in different sectors? 

Then there’s the debate around ethics in tech, which has only just begun. A few weeks after Chat GPT-4’s release, the Future of Life Institute released an open letter signed by the world’s most well-known AI experts, scientists, and tech entrepreneurs to pause the development of AI technologies so that its technological risks could be better studied. Debates spurred by fears of misinformation and accuracy or timeliness of data are also serious considerations.

And while the nuances and pros and cons of AI’s impact will continue to grow, we wanted to take a very focused look at what a tool like Chat GPT-4 could do for a firm like ours from a marketing perspective.

As the leader of our firm’s marketing strategy, I coordinate efforts across thought leadership, social media, and SEO workstreams. We prioritize thought leadership to highlight our firm’s unique perspectives and expertise on topics like change management, ESG, or digital transformation, and I have my doubts on AI-generated content’s abilities to include things like Caleb’s first-hand experiences working alongside corporate and non-profit leaders to master human connection, which is so vital in the thought leadership we publish. But can software like ChatGPT’s innovations help teams like ours drive inbound results? When it comes to search, what kind of impact can Chat-GPT have? We’re hoping to find out.

Over the next month, we’ll use ChatGPT to see if and how it can impact our firm’s discoverability and organic web traffic. We will explore a new prompt each week, post the content to our blog, and assess whether or not the platform was additive to our efforts. We will include a disclaimer within each article of course, then map performance back to each post.

We know AI can’t replace true thought leadership, but can it supplement our efforts so we have more time to spend on our clients’ incredible projects? Let’s find out. Read the first post in our ChatGPT experiment here.