Insights
Thoughts on change management, innovation strategy, marketing strategy, and the future of work from 18 Coffees.
April 2026 Business Trends: AI Sabotage, the Stability Aspiration, and a Leadership Reset
Three data-backed business trends for April 2026: why nearly a third of workers are sabotaging their company's AI, why Gen Z is romanticizing 9-to-5 stability while struggling to find entry-level roles, and what the Artemis II mission can teach exhausted leadership teams.
The Mistake Driving Entry-Level Extinction
Companies think they can eliminate entry-level jobs with AI. But they're defining work wrong—and the organizations that succeed will build new paradigms.
October 2025 Business Trends: AI Workforce Impact and the Flexibility Crisis
This month's trends reveal major shifts in how organizations approach AI, flexibility, and employee well-being. From the entry-level hiring crisis to the wellness program problem, leaders face hard choices about what comes next.
July 2025 Trends: AI in the C-Suite, Gen Z Career Catfishing, & “Great Genes” Ad Fallout
Algorithmic execs, Gen Z job “ghosting,” and widening trust gaps are upending the business playbook — get the July analysis.