Marketing Strategy
A good marketing strategy starts with good business strategy.
At 18 Coffees, we activate our brand strategy and marketing expertise to meet business goals —while navigating a constantly changing media environment.
At 18 Coffees, our expertise is informed by our experience running some of the largest digital marketing programs in the world.
We’re a team with deep strategy experience whose careers all began in marketing. Our expertise is informed by our practitioner heritage — we’ve moved quickly to capitalize on the evolution of digital marketing and social media. We’re laser-focused on scalable processes to succeed and showcase our expertise around social and cultural change through our creative thinking.
Our marketing clients receive best-in-class counsel informed by decades of real-world experience that spans industries — hospitality, CPG, tech, B2B, QSR, non-profit, and political advocacy. We bring stories to life through:
Brand Strategy
Digital Marketing and Social Media Strategy
Messaging Development
Content Development
Marketing Team Enablement
Let’s work together.
Marketing Strategy
FOCUS
Brand Strategy
OUR APPROACH
Our brand development process is designed to surface both the timeless and timely elements of a brand. We believe each brand has a unique character that evolves over time as the market moves but should also express itself based on the relationship the brand has with key audiences — like a reliable friend.
FOCUS
Digital Marketing and Social Media Strategy
OUR APPROACH
We know that regardless of market or industry, strong digital marketing and social media strategy is essential to success. That’s why we work with organizations to craft focused, iterative strategies that help internal teams expand a brand’s awareness, digital footprint, and share of voice.
FOCUS
Content and Messaging Development
OUR APPROACH
Our background is deeply rooted in social media strategy, crisis management, and politics. We activate our communications, journalism, and public relations experience to generate unique content strategies informed by organization-specific business goals and KPIs.
FOCUS
Crisis Strategy & Rapid Response
OUR APPROACH
Informed by years of political organizing alongside President Obama and hands-on experience at organizations like Edelman and Bain & Company, 18 Coffees is uniquely positioned to help you navigate a media environment with fast-moving social and political demands. Through hands-on messaging workshops and communications development, we prepare your team to tackle whatever comes next.
FOCUS
Marketing Team Enablement
OUR APPROACH
Whether your organization is breaking down departmental silos or building a new team from the ground up, we understand the importance of your ability to scale and grow. We work alongside in-house marketing teams to enable success, creating infrastructure to empower your teams over the long term beyond our engagement— standing up internal teams, overhauling workflows, and closing communication loopholes.
FOCUS
Custom Solutions
OUR APPROACH
Looking for something else? We thrive on innovative collaboration and love working directly with organizations to customize client engagements according to your company’s goals.
Marketing Case Studies
“Everything we asked 18 Coffees to deliver was sent with creativity and passion. I was really impressed with the level of senior talent working on our account throughout the engagement. It truly showed in the work quality and strategic thinking that went into the project.”
— Stephanie Polinski, Digital Marketing Director at HNI Corporation