Event Details
The 18 Coffees monthly breakfast series is back and from the comfort of your own home. This month’s Wake Up Wired focuses on social strategy in times of crisis and welcomes social leads for companies like Lego, United Airlines, Bose, and Nickelodeon, with moderation by Caleb Gardner, Managing Partner of 18 Coffees.
As we all try to navigate unexpected and unprecedented challenges, social media teams have had to navigate an unprecedented crisis with extremely limited resources But how?
On Thursday, August 27, join us for an interactive discussion with social powerhouses on how they are being strategic with their brands in response to the distressed media market. Learn from the panel of digital social leads on how the current climate has affected their work flow, team dynamics, and brand identity.
Ahead of the public panel discussion, Community Partners will get an exclusive opportunity to network with our panelists. We’ve reserved time between 10:00 - 10:30 a.m. to create space for direct questions and fireside chat.
Featured Speakers
James Gregson began his career in ‘non-traditional’ brand strategy. Working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz. Currently, James is the Director and Head of Social Studio, leading a team of digital content strategist, creative designers, producers and video editors within The LEGO Group's internal creative agency. James was born in London, England and spent his childhood living between New Jersey and the UK, before coming to college in the US. James holds a Bachelor’s in Fine Arts from Syracuse University.
Chris Kelleher is the Global Manager of Social Media & Community Relations at Bose and drives strategy and activation across all of Bose’s social channels and community relations. In her current role at Bose, she works with teams across the company, including e-commerce and retail, product and software developers, creative teams and marketing colleagues to keep the consumer front-and-center, focusing both on highlighting our products and what Bose stands for as a brand. During her time at Bose, the brand’s social performance has been recognized by various industry experts and benchmarking firms, including Gartner, where Bose is now ranked #3 in digital and social capabilities across CE brands. Chris has a mix of brand and agency background, starting her career in PR focusing on CPG and food/beverage, and shifting to a social focus during her tenure at PUMA. Chris is an upstate NY native and has a Bachelor’s degree in Communications from Northeastern University. She is a fitness enthusiast who enjoys (in simpler times) travel, wine tastings and spending time with her husband and two young children.
Julia Fedor has spent her career managing marketing and communications programs across the travel, consumer goods, health care, and nonprofit industries. In her role as a director at United Airlines’ headquarters, she oversees the operations of the brand social media and advertising team, including financial management, measurement and analytics, paid social campaigns, and employee governance and advocacy. Previously, Julia oversaw a large client portfolio as a vice president and project director at Edelman, a global communications agency. She produced websites and digital content while at the advertising agency Leo Burnett and worked in nonprofit communications. Her past clients include Kellogg's, the Center for Reproductive Rights, the United Nations Foundation, and the Art Institute of Chicago. Julia holds a B.A. and M.S. in integrated marketing communications (IMC) from Northwestern University. Originally from the Gulf Coast of Florida, she lived in Washington, D.C. and Istanbul and has called Chicago home for several years. She and her husband live in Logan Square with their rescue dog
Jon Frederick is the director of social media at Nickelodeon. His team manages the editorial, fan engagement, and programming strategies for Nickelodeon across 100+ social media accounts
Past Events
