The 2024 presidential election marked a significant shift in the media landscape, with influencers and non-traditional outlets playing a pivotal role in shaping public opinion and disseminating (mis)information. As traditional media's influence wanes, it's imperative for leaders and communicators to adapt to this new media frontier.

Join Managing Partner Caleb Gardner and political influencer expert Dr. Danielle Tomson for an insightful virtual discussion exploring the rise of content creators and influencer power in shaping behavior and brand perception, how data can help or hinder our understanding of community behavior, and the impact the shifting media landscape might have on communications going forward.

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About Caleb Gardner

18 Coffees Co-Founder and Managing Partner Caleb Gardner is a global expert in technology, politics, communications, and change management.

After leading digital strategy for President Barack Obama's political advocacy group, OFA, Caleb co-founded 18 Coffees, a strategy and transformation consulting firm helping global leaders transform their companies in the face of change.

About Dr. Danielle Tomson

Danielle Lee Tomson, PhD, is a writer, researcher, and strategist. She is working on a book about right-wing social media influencers based on her doctoral dissertation, which was an offline ethnographic study she started during the first Trump presidency. Currently, Tomson is the research manager at the Center for an Informed Public at the University of Washington. Her writing and work has been featured in The New York Times, The Wall Street Journal, Bloomberg, Fox News, Science, Brookings, POLITICO, NPR, and more.