Back to All Events

Industry Deep Dive: Accessibility in Marketing + Social Media

Industry Deep Dive: Accessibility in Marketing + Social

What is alt text? Are these captions open or closed? What’s camel case?

We interact with content on a daily basis, but not all of it is created equal. Join 18 Coffees and Alexa Heinrich on Thursday, February 17 at 5pm CST as we discuss the importance of accessibility in the digital world and outline best practices to make marketing and social media content accessible for everyone.

RSVP below for the invitation + Zoom link:


About Alexa Heinrich:

Alexa Heinrich is the Social Media Manager for St. Petersburg College (SPC) in Central Florida and the creator of the wildly popular online account, Social Media Tea. She is a passionate advocate for creating accessible and inclusive content for social media and has presented educational webinars on the subject to several different organizations including Harvard University, John Deere, GoFundMe, MIT, and the Great Lakes ADA Center. Alexa was the 2020 recipient of Sprout Social's "Always On" Award and was also named Marketer of the Year in 2021 by the Higher Education Social Media community.

 

Past Events

Previous
Previous
February 14

Valentine’s Day

Next
Next
February 22

Coffee Break: 2022 Marketing Trends